MagiCut — Privacy Policy

App: MagiCut — Video Editor & Maker (com.magicut.app)
Last updated: October 24, 2026

This Privacy Policy explains how MagiCut ("we", "us"), operated by GumLabs, handles information when you use the MagiCut video editor and player app.

1. Your videos and media stay on your device

MagiCut edits your videos on your device. Trimming, merging, filters, effects, text & stickers, music, speed, reverse/boomerang, voice effects, blur, rotate/crop and background changes are processed locally. Exported videos are saved to your device (Movies/MagiCut), and audio you extract from a video is saved to Music/MagiCut. We do not upload or store your personal media on our servers.

The AI Magic Background feature runs entirely on your device using Google ML Kit Selfie Segmentation — your video frames are not sent to any server. If you choose a photo as the new background, you pick it with the Android system picker; MagiCut does not request access to your photo library.

The video player plays videos stored on your device. Subtitle files are opened only when you pick one.

Status Saver lists only images and videos that are already on your device, in a folder you choose with the Android system folder picker. Items you save are copied into your own gallery (Movies/StatusSaver and Pictures/StatusSaver). Nothing is uploaded, and nothing is downloaded from the internet.

The Private Folder keeps copies of the videos you move into it in the app's private storage on your device. Your 4-digit PIN is stored only as a salted hash, never as the PIN itself. If you unlock with your fingerprint or face, Android handles the check; MagiCut never receives your biometric data. The Private Folder is excluded from device backups and transfers.

Some features use the network:

• Music — the online music library searches the third-party Jamendo service for royalty-free tracks. Jamendo receives your search words and the tracks you choose; chosen tracks are saved in the app's private storage.
• Cast to TV — streams the video you are watching to a Chromecast on your local network, using Google Cast.

Neither sends your personal videos to us. MagiCut does not download or stream videos from links or from other online platforms.

MagiCut does not request access to your location, contacts, camera or microphone.

2. Information we (and our providers) collect

• Advertising — we use Google AdMob to show ads. AdMob may collect your advertising ID, device identifiers, IP address and approximate location derived from it, and how you interact with ads, for ad delivery, measurement and fraud prevention. On Android versions that support it, AdMob may also use the Android Privacy Sandbox (Topics and Attribution Reporting).
• Purchase information — Google Play Billing processes MagiCut Pro: the subscription and the one-time lifetime purchase. We receive the purchase status to unlock Pro. The app also restores the Remove Ads purchase that earlier versions sold, for people who already bought it. We never receive your payment details.
• Analytics — Google Firebase Analytics collects an app-instance identifier, the advertising ID where available, device model, Android version, app version, language, approximate country, how the app was installed, and usage events. Besides events Firebase records automatically (such as app opens, sessions and app updates), MagiCut logs:
  • when you finish or skip the introduction screens;
  • whether you allowed access to your videos, and whether that was asked during the introduction or later;
  • when a video opens in the player, and whether you opened it from MagiCut's list or from another app;
  • when the editor opens, and whether for a new edit or a saved draft;
  • whether an export succeeded, which tool made it (editor, Magic Background or Reverse/Boomerang), whether it was watermarked, and your first successful export;
  • when the Pro screen is shown and what opened it;
  • when a free trial starts or a Pro purchase completes: which product and plan, whether it began with a free trial, and its price and currency;
  • whether you have Pro.
  These events never include your videos, file names or what you type. Some of them (such as a first export, a trial start or a purchase) may also be used in Google Ads to measure which of our own ad campaigns lead to installs and to people using the app.
• Remote Config — Google Firebase Remote Config lets us change a few app settings without an update and test different values (Firebase A/B Testing). These settings are how many app launches pass before the Pro offer appears and how long it waits before appearing again, and whether and how often a full-screen ad appears when you open videos. Each setting stays within fixed limits built into the app. They cannot change prices or what Pro includes. To fetch them, Firebase receives a Firebase installation identifier, the app version, your device's language and country, and analytics information such as whether you have Pro. Firebase uses this to choose which settings or test group apply.
• Crash reports — Google Firebase Crashlytics collects crash details (stack traces, device model, Android version, app version, and device state such as free memory at the time of the crash) and reports of failed exports, linked to a random installation identifier.
• Support emails — if you choose Settings > Send feedback, your email app opens with the app version, Android version and device model filled in. We receive your email address and anything you write, and use it only to reply and fix problems.

Analytics and crash reports are linked to random identifiers, not your name or email address.

3. Permissions

• Videos / storage — to list, play and edit the videos on your device (on Android 14 and later you can allow only selected videos), and on Android 9 and earlier to save exports and Status Saver copies. MagiCut does not request access to your photo library.
• Notifications, foreground service and wake lock — to keep playing in the background with playback controls in a notification, and to keep a Magic Background render going when you leave the screen, with a notification when it is saved.
• Audio settings — for the player's equalizer.
• Biometric — optional fingerprint or face unlock for the Private Folder.
• Internet / network state — for ads, analytics and crash reports, Remote Config, the online music library, purchases, Cast to TV, and Google Play's update and review prompts.
• Advertising ID — for ads and ad measurement.
• Google Play Billing — for MagiCut Pro, and to restore a Remove Ads purchase made in an earlier version.

4. How we use information

To provide and improve the app, deliver and measure ads, measure our own ad campaigns, tune and test how often the Pro offer and ads appear, process purchases and subscriptions, fix crashes, answer support requests, and comply with legal obligations. We do not sell your personal data.

5. Ads & consent

Ads are provided by Google AdMob. Where the law requires it (for example in the EEA and the UK), we ask for your consent through Google's User Messaging Platform before ads are loaded, and you can change your choice at any time in Settings > Ad privacy options. You can also reset or delete your advertising ID, or opt out of personalized ads, in your device settings.

MagiCut Pro turns off ads, as does a Remove Ads purchase made in an earlier version. Watching an optional rewarded ad turns ads off for 3 hours.

6. Subscriptions

MagiCut Pro is offered as an auto-renewing yearly subscription, which may start with a free trial for eligible new subscribers, and as a one-time lifetime purchase. A free trial converts to a paid plan at the price shown unless you cancel before it ends, and the subscription renews unless cancelled before the period ends. Manage or cancel anytime in Google Play > Subscriptions.

Remove Ads is no longer sold. If you bought it in an earlier version, it is still restored automatically.

7. Children

MagiCut is not directed to children under 13. We do not knowingly collect personal information from children.

8. Data retention & deletion

Locally processed media remains on your device under your control.

Delete your data in the app: go to Settings > Delete my data. This erases the data MagiCut stores on your device — your video list, favourites, watch history and resume positions, drafts, saved settings, Status Saver folder choice, downloaded music tracks, and cached files. It also resets the app's analytics identity and, when you are online, its Firebase installation identity (used by crash reporting and Remote Config), so past diagnostics can no longer be linked to your install, and deletes crash reports not yet sent. Videos in the Private Folder and its PIN are deleted only if you choose to include them, since they may be your only copy. Your own media in shared storage (your gallery, exported videos, extracted audio and Status Saver copies) is never touched — those files belong to you and remain on your device.

Deleting data in the app clears what is stored on your device and unlinks future data collection. Analytics and crash data already uploaded are kept and deleted according to Google Firebase's retention periods; the app cannot recall them once sent. Ad data is handled under Google's own policies. Your MagiCut Pro entitlement is a Google Play purchase, not personal data, and is not affected — it can be restored after reinstalling.

Uninstalling MagiCut removes everything stored in the app's private storage, including videos in the Private Folder. If Android backup is turned on, your device may include MagiCut's settings and lists in your Google backup (never the Private Folder); you can manage this in your device settings.

For any other data held by our providers (ads, analytics, purchases), or any questions, you may also request access or deletion by contacting us at sinn061094@gmail.com.

9. Third-party services

• Google AdMob and User Messaging Platform — Google Privacy Policy · How Google uses information from apps that use its services
• Google Play Billing, In-App Review and In-App Updates — Google Privacy Policy
• Google Firebase (Analytics, Crashlytics, Remote Config and A/B Testing) —Google Privacy Policy · Firebase Privacy & Security
• Google ML Kit (on-device Selfie Segmentation for Magic Background) — ML Kit Terms
• Google Cast (Cast to TV) — Google Privacy Policy
• Jamendo (royalty-free music library) — Jamendo Privacy Policy

10. Changes

We may update this policy; changes are posted here with a new "Last updated" date.

11. Contact

GumLabs — sinn061094@gmail.com